A new age of art is dawning.
           When most people think of art, they picture Picasso, Da Vinci, Munch and other classic artists, the images that come to mind are of paintings, sculptures, photography and mosaics. Juxtapoz.com, an extension of Juxtapoz Magazine, attempts to push our conceptions of art into a new age by trying to alter the more subjective of arts (and their mediums) into something that is a little more accepted. All arts are subjective but some seem more then others. In addition to the arts, Juxtapoz contains other culturally up-to-date sections. Fortunately for the viewer, this array of content is presented in a visually appealing and organized fashion.
           Juxtapoz is an arts and cultural magazine and its website echos that image. The site is not your typical NewYorker nor theartnewspaper.com, which typically dwells on more classical ideas of art. Instead, Juxtapoz.com focuses on the most tortured of artists, some of whom that are completely shunned by the preponderance of society and others whom do not receive as much insignia as they should. These artist are often overlooked and dismissed by the majority of people because of their medium, canvas, tools or even concepts.
          These arts include Illustration, Erotica, Street Art, Graffiti and Tattoo Art.
          The best part about Juxtapoz.com is its streamlined navigation with an interface so easy to use that even an Apple user could comprehend. This is quiet the marvel because a majority of websites that present information feel cluttered, with movement between content being more of a tedious search and destroy mission rather then an enjoyable experience. Or as Apple users call it, a PC. The wed-site does this with a simple tool that all sites utilize, a link menu, but unlike other sites, Juxtapoz has a layout that compliments it. Articles and features are displayed in a top to bottom, consistent, linear fashion that is uninterrupted and whose allotted space is carbon copied. Each displays a title, photo and short description so distinguishing between what interests you and what does not is simple. If there is something other then an article on the page, it is clearly separated or incased by a light grey boarder that is never obscured. Search bars, advertisements and social media connections are placed properly, easily understood, function properly and are up to date with todays internet culture. This creates an inviting setting that keeps one interested and on the website for hours. This modern layout and modern features reflect the culture it presents.
            Unfortunately the cultural aspects of Juxtapoz.com appear to have been an after thought. Gallery and event posting are hard to explore and have no way to distinguish events in specific areas. What is done instead is a clumping of every event into a calendar. On top of this, animated gifs, which is usually a comical moving picture, are shoved into a corner and advertisements do not appear to relate to the viewer base. Finally, the Violent Uprising tab needs a name change as it does not describe its content well, albeit it offers great content.
            The only well thought out culture related section is one on the 99 percent movement and other turmoils around the world. The 99 percent coverage is exceptional because offers a different perspective on the protests, one that is not biased toward the institutions against them (of course media giants will spin the protests negatively people!). All these unconventional topics tie-in well and in an interesting fashion. However as mentioned earlier, the tab needs a name change to better reflect the section.
           Overall Juxtapoz has an enthralling array of unorthodox material with a layout that compliments it, thus making everything easy to access and share with others. Furthermore, Juxtapoz.com provides quality free material that will most likely invoke interest in purchasing a subscription. The site’s cultural content needs work but otherwise touches on unique subjects and interesting events. In the end, looking at this site will most likely have one’s perceptions on art obscured or redefined. Maybe in the future artists like Bansky, Amuse 147, Lango, Jeremy Clark or others could hold the same prestige as we hold artists like Van Gogh.

Mad Men

            Mad men: A term coined in the late 1950’s to describe the advertising executives of Madison Avenue. They coined it.
            Man Men, the show, takes the viewer to another time in America. An America whose values seem to be a worlds away. This precise aspect is what transforms the production into a mildly compelling show. Even though the time setting was 50 years ago, the concepts appear so alien.
           Creator Matthew Weiner, who helped write the last 3 seasons of The Sopranos and was a staff writer for Becker, is now writing about the field of marketing as it was in the 1950’s. Figures representing the practical, illustrative and research of advertising are present in the forms of Don Draper (played by Jon Hamm), Salvatore Romano (played by Bryan Batt) and Dr. Gretta Guttman (played by Gordana Rashovich), respectively. Evidently, research is the unwanted step-child of the three.
           Throughout the whole pilot, every scene contained someone smoking a cigarette, if not everyone. This reflects the nature of 1950’s attitude toward tobacco use and it is quite eye opening. Restaurants, bars, houses, offices, elevators and even doctors’ offices, there is no place where smoking is not allowed. The ubiquitous nature of smoking in the 1950‘s is so bizarre to our time. A time where smoking is banned at indoor public spaces; even though these laws was only applied recently.

            “Old Gold man, huh?... Can I ask you a question? Why do you smoke Old Golds?”

           Don Draper is the creative director at Sterling Cooper and is having trouble coming up with a new position for big time tobacco company, Lucky Strike. This is largely due to the revelation that cigarettes cause cancer. With cigarette company’s inability to make health claims and them having to deal with an aggravated public opinion, Draper is stumped. His frustration is exacerbated by another client that he must meet with before confronting the tobacco giant. With such a big client, big money is at risk. 

           “Gentlemen I really thought you could do better then this. Sterling Cooper has a reputation for being innovative.”

            Already stressed, Don Draper must meet with Rachel Menken, who is representing Menken’s department store. Played by Magggie Siff, she plays the “going against the odds and norms” character that is trying to revive her plummeting company. She is adverse to the ideas that are being pitched at her by Draper. A combination of previous stress, expectations towards women and Ms. Menken’s sassy attitude clouds Draper’s judgment and he blunders, causing the loss of a potential high paying customer. All because Draper will not treat her as an equal. 

          “Oh, I’m sorry I was expecting...” “you were expecting me to be a man? my father was too.”

          Rachel Menken is already aware of the disadvantages that women face in the 1950s. Mad Men really exposes gender roles, expectations and disadvantages of the time period. As with Ms. Menken, Women are not taken seriously nor as equals; women are expected to be wives and secretaries are pushed to be more sexual. The Second being best illustrated by a pamphlet Pegge is reading at the doctors office, How to Be A Good Wife. 

           “Lucky Strikes, It’s Toasted”

           Draper is the meeting with Lucky Strike and right when the viewer thinks that the meeting has been a disaster, the camera slowly zooms onto Draper’s blank face. Will his brilliant mind come up with something that will mitigate the situation? What happens and more importantly why, might just save the day for both Sterling Cooper and Lucky Strike.
           Mad Men is a truly unique series that emulates the 1950’s in its ethics as well as appearance. The theme of advertising is following a trail that “Thank You For Not Smoking” and “Wag the Dog” have begun blazing, but brings those big screen hits to a steadily paced Television show. Although the show never becomes truly riveting, it has a constant, subtle aspect to it that keeps interest. Unfortunately the pilot episode hardly sets up future shows, instead it closes in a manor in which Days of Our Lifes would. The fresh, central theme of the 1950’s along with the barely explored industry of marketing communications is the life blood of the show, but after the novelty wears off, what will become of Mad Men? Will the show evolve as the mad men have or will it become the unwanted step child of AMC’s prime time line up?

For Our Teacher, he will love this

http://www.explosm.net/comics/2528/

Trapped At Sea

           Another American Product.
           The new Aqua skyscraper that opened on 11.1.11 along the Chicago River next to Lake Michigan is as American as it gets, from an ethnocentric European perspective. The structure appears fancy at first but under further inspection just looks appealing but is not made to last. At a quick glance during a morning commute Aqua looks unfinished and when inspected at a closer distance, a notion of despondency lingers. Sure the building is a great place to live in because it features a half of a basketball court, a running track circling it, restaurants, a movie theater and a pool (among other amenities), but these things are just a gimmick, a marketing ploy, a feeling that resonates throughout this whole building. An excellent idea left rudderless in the ocean.
          Designed by Jeanne Gang and Jim Loewenberg under Studio Gang Architects, the most renowned feature of Aqua is its protruding cream white brises-soleils that undulate, each in its own unique manor. This emulates waves, complementing the two bodies of water in its vicinity, and create “solar shade.” Solar shade is an architectural “green” term that simply means an object that blocks the suns rays to stabilize indoor temperature without the use of heating of cooling. Albeit this feature has its flaws, along with other “green” purports.
          Aqua does incorporate some environmentally beneficial features such as rainwater collection systems, energy efficient lighting and public charging stations for electric cars yet other claims need rebuking and flaws need to be dove into as well as explored. The protestation of the benefits of solar shade brings up obvious drawbacks. The uneven balconies will most likely cause heating and cooling bills to be all over the charts, so each units “greenness” varies. On top of this, Chicago’s climate is harsh during the winter and therefore the shade prevents heating from the sun. Not so environmentally friendly. Furthermore the fact that the each of projecting platforms are the base of most floors means that during the winter they will radiate cold into the units. This results in higher heating costs. Also not too green. Over and above, the building features the second largest roof top garden in Chicago, which sounds environmentally friendly but after some research one finds out that it is actual located on an extension of the building where the pool, track and gazebos are located. The top roof’s content is currently unavailable; hardly sounds like the garden was erected for green purposes. What really clouts a nerve is the fact that in Edgar B. Howard’s film with Jeanne Gang, Gangs says “from (Aqua) it is easy to go out and do your shopping, be close to cultural institutions and to your place of work... so living in a high-rise is a much more sustainable pattern of development,” at about 265,000 for a studio. Really Gang, really? It is green because it is located downtown?
           Location. The building seems to have an appropriate homage near the Chicago River, Lake Michigan and the nautically themed buildings around it (The Tides, The Shoreham, and The Regatta) but its structural qualities say otherwise. In addition to the thermo-sensitivity of the terraces, the patios are molded out of concrete. A huge blunder; Chicagoans know the fate of exposed concrete to our conditions. An imminent fate awaiting these “innovations.” I do not doubt that there is a sort of sealant present to prevent water penetration, but this will require regular maintenance and does not address the bigger problem: thermal cracking. This has been a plague affecting the Marina City Towers for years. Quite frankly Aqua building is beginning to sound like it would be better situated in Miami.
           The most irksome quality of Aqua is the fact that it looks unfinished. The building is allegedly supposed to resemble a form of water, but other then the hotel’s lobby nothing is blue. The windows delude a blue color on a clear day however when approached on a dissimilar day, it takes on different colors. This trait presents a great anamorphic feature yet does not ride the tide of its claims as “Aqua.” Instead it comes off as a projected that was began but left unfinished by a boy afflicted by ADHD; a simple tinting of windows would have had a more outstanding, striking effect (See the John Hancock Tower in Boston). The creamy white balconies on the other hand, need not to be altered as they come across as being the tips of waves crashing in on themselves, following a meeting with shallow waters.
           No matter, all these “innovations” are just marketing schemes meant to bring in money. Rather then actually pushing the envelope, Studio Gang Architects created an illusion that they are creating something new. However behind the brandished brises-soleils stands a box, structured like most others in the world. Sure it will look esthetically pleasing for a few years but afterwards it will just fade away into the depth of the city.

          If one is looking to see a similar, more innovative and older piece of architecture look into the highly recommend Marina City Towers.